The Reader with BD-Live marketing compaign promoting comprehensive features

The Blu-ray release of "The Reader" (Der Vorleser) is using the dynamicHD marketing tools to promote the comprehensive interactive features. Supported by a TV compaign for the first time ever the release of an Oscar wining movie on Blu-ray will be promoted by massive BD-Live activities. The long awaited release of the movie includes BD-live community features and an official BD-Live Quiz for Blu-ray disc owners. The additional dynamicHD iTrack-Application (Interactive Literature Mode) give the movie fan a detailed overview of the events of the days when the film was shot. Flanked with literature information and more details about the locations the BD-Live iTrack allows the user an additional way to enjoy this fantastic movie.

The embedded BD-Live community tuneHD.net (www.tuneHD.net) gives a unique plattform for all Blu-ray owners to create their own content related to "The Reader" and provide it for friends and other users. They can enjoy the user generated content with the Blu-ray player and the movie disc inserted in their player.